Planworth
Planworth is a comprehensive financial planning platform aimed at helping financial advisors strengthen relationships with clients. While Plansworth’s services are more valuable than ever, we needed to develop branding and web design that clearly communicate its benefits.
We started with determining how the company wanted users to feel when interacting with the brand. The words “calm” and “reassuring” came up repeatedly, acting as cornerstones of the project.
Year
2020
Services
Brand development, Website design, Full stack development
We stepped outside the financial industry’s traditional design boundaries and introduced a brand with characteristics consumers related to.
The brand’s primary colours were used to create an easily identifiable palette that integrates naturally into illustrations. We also took a minimalist approach to Planworth’s web design and brand ecosystem to maintain its accessible feel.
As for digital strategy, we produced mobile ads, social media content, and billboards. The design systems cut through the usual clutter while communicating user benefits and financial terms simply.
