FUZE
Fuze is a social, blind dating app that encourages conversation for those who aren’t into the superficial stuff.
While there are many dating apps on the market, Fuze is different, and we had the opportunity to build something that simply hasn’t been done before to connect people in a new way.
Year
2022
Services
Brand development, Website design, Full stack development
It starts with a spark. From user research, we found that people were tired of typical online dating. So we made Fuze shine bright.
As you can imagine, the UI/UX component of the app and the website had the power to make or break Fuze. We created a sleek, easy-to-use app that encouraged users to make connections based on personality, so they could connect with like-minded people.
The branding was developed through iterations on intimacy. How does finding a connection make someone feel? What type of images can convey those feelings? Minimalist designs and illustrations were employed to signify hope – and fun.
