The tech world is evolving at an astonishing speed. And Kanosei, a Web3 investor and founder of a crypto-based art gallery, is at the forefront of it all. We all know of an industry disruptor. But Kanosei is taking it one step further by disrupting the metaverse, or the space where virtual reality is more real than ever.
Web 2 (think mono-servers like Facebook and YouTube) have created the proliferation of platform-based businesses, where monetary gain is attributed back to only a few institutions. Now, Web 3 (think Blockchain, cryptocurrency and big data – the realm where Kanosei lives and breathes) has inverted these economics. Funds generated from websites and applications have been restored to the fundamental value providers: users and builders.
Kanosei, put simply, invests in the decentralized. For them, this includes Web3 opportunities, such as DAOs (decentralized autonomous organization), NFTs (Non-Fungible Tokens) and DeFi (decentralized finance) protocols that are democratizing access and reshaping ownership of the internet. Both Kansoei’s NFT Art Collection and robust Web3 investment portfolio are two stunning business lines working to propel the company forward in their respective markets.
As you can imagine, fitting all of this into an accessible and cohesive brand was a slight challenge. But, it was a challenge we were incredibly passionate about building a solution for, in an industry we are obsessed with.
First, we worked with the team to develop the Kanosei brand. Kanosei already stands out, but we needed to find a way to showcase its brilliant originality and leading technology. We chose a fluorescent colour palette and a deeply contrasting aesthetic to play up the brand’s edginess.
Next, we focused on writing impactful copy to tell Kanosei’s story. The topics are complex, but our experience in this market allowed us to break them into digestible, value-packed snippets.
Finally, we built a robust digital marketing strategy utilizing the relevant channels to reach Kanosei’s target demographic – and are incredibly excited to watch the brand flourish.
Given the surging popularity of the NFT market, Kanosei is well-positioned to lead the crypto art sphere while continuously supporting Web3’s pro-privacy, anti-monopoly mission.