How AI technologies can up your content game in 2023
As a marketer, you may be feeling a little uneasy about artificial intelligence (AI) with the release of ChatGPT, the new chatbot from OpenAi. When asked the right questions, the chatbot can produce code, write essays and even provide detailed instructions about improving your A/B tests in a matter of seconds.
As with any new technology being introduced to the market, there’s much speculation about if ChatGPT will make the role of the content marketer redundant. The short answer is no. The tool is far from perfect, and the content produced still requires editing and significant fact-checking. But the good news is that AI can help with the more mundane elements of content marketing, leaving you time to strategize and think creatively, which could help you ultimately achieve a higher-paying or more rewarding role. When marketers can learn to adopt these tools effectively to bolster their marketing efforts, we believe it’s a win-win for everyone. Here are five ways that AI can up your content game in 2023.
1. Transcribe interviews and meeting notes
When you work in content development, you’ll know the importance of note-taking and recording meetings. When you’re building products that have yet to exist or are nailing down the voice and tone of brands, it’s crucial not to miss a word or, god forbid, misquote. But we all know how time-consuming and boring transcribing can be.
Enter tools like Happy Scribe, which allows you to simply upload your audio file and have your file transcribed in minutes for a small fee, depending on the length of the audio. Relying on tools to transcribe your notes lets you focus on the more exciting areas of your work.
2. Support your content strategy
Knowing what topics are trending can be almost as time-consuming as writing an article itself. ChatGPT analyzes Google trends and analytics for you and tells you what topics are trending in your industry and what keywords to target. It’s a great way to beat writer’s block and help improve your SEO ranking at the same time.
3. Assist with content development
As we’ve seen, ChatGPT can also help you write entire essays and articles when prompted. However, ChatGPT is currently in its learning phase, and critics are quick to point out that AI-generated text isn’t always up to snuff and can be chock full of misleading information. But it provides a great base if you need a piece of content produced quickly that you can edit and fact-check later.
You can also prompt the tool to come up with marketing concepts, such as a social media strategy, to see just how helpful it can be. This is great news for freelance writers who often need someone – er, something – to bounce ideas off.
4. Use AI to personalize your customer experience
Any good content marketer knows that personalization is key to winning your customer’s hearts. But, when you have multiple user segments, sometimes it can be challenging to come up with a fresh and engaging copy to personalize the experience and sustain your A/B tests.
Using ChatGPT, you can provide the tool details about your segments and the test you’re conducting. It will take into account the personality traits of those segments and can help you formulate subject email lines or entire emails.
5. Use AI to check for mistakes
Every writer needs a good editor, but sometimes you don’t always have a colleague to turn to – especially if you’re in a time crunch. Grammarly is an AI-powered editing software which offers quick and accurate editing support. You can use it on the platform itself or download the Chrome plug-in. The tool also considers your content’s intent and provides tone suggestions. If you feel you could use a second pair of eyes, Grammarly is an excellent addition to your content marketing artisanal.
A final word
Technology keeps evolving, with tools like ChatGPT learning more and more. The next iteration of the tool, ChatGPT-4, is underway, but OpenAI has yet to confirm when it will be ready for widespread usage. At the end of the day, it’s on us as marketers to continue to adapt and continue to push our industry forward.
The worst thing you can do is pretend that AI doesn’t exist because if one thing is for certain in this fast-paced world, it’s that AI isn’t going anywhere. Now is as good a time as any to position yourself as a professional who’s at the forefront of it all.
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